Smart Baby Cradle & Baby Hammock Manufacturer

Technology meets tenderness in every product we create

Our Story

Founded in Malaysia in 2002, our first invention, the Kangaroo Cradle, marked the beginning of a journey dedicated to innovation and continuous improvement. Over the years, we refined and enhanced our designs, and in 2018, we introduced a groundbreaking new model that earned additional patents and gained recognition from our European customers.

What started as a focused engineering team specializing in intelligent spring cradles, baby hammocks, and stands has evolved into a company that now ventures into motorized cribs and other cutting-edge baby products. Today, we are a trusted brand that delivers technology-driven comfort to families worldwide.

As a forward-thinking OEM and ODM design company, we specialize in creating smart baby product solutions designed to enhance modern parenting.

Driven by a customer-first approach, we combine innovation, quality, and the latest technology in every product we create. Each item is carefully crafted with precision, built to meet both the needs of discerning parents and global safety standards.

We’re not just a manufacturer; we’re shaping the future of smart baby care. Whether you’re a distributor, retailer, or investor, we invite you to join us in creating a safer, smarter world for families everywhere.

RooCuddle Merxellis team working on smart baby cradle design in Guangzhou

Our Journey

2002
First invention founded in Malaysia
2014
Company founded in Singapore
2018
Launched first smart cradle prototype
2019
Expanded to full production facility in GuangZhou
2022
Expanded to more customers in Europe especially Germany, Denmark, Poland and Switzerland
2025
Reached 30+ global distributors across Europe and South East Asia

Our Values

Innovation

Pioneering smart baby care technology

Quality

Exceeding international safety standards

Care

Products designed by parents, for parents

Certifications & Standards

CE Certified

European safety standards compliance

ASTM Compliant

US consumer product safety standards

RoHS Compliant

Europe environment standard compliance

Patented Invention & Designs

Patented in more than 20 countries MY, CN, SG and EU

Partner With Us

Interested in our OEM services or becoming a distributor?